LO-LIFE: AN AMERICAN CLASSIC
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By Jackson Blount & George Billips
Lo-Life: An American Classic takes the reader on a trip to New York City in the early 80s--a time when crime and violence ran the streets. The infamous Lo-Life gang was formed by crews of teenagers from the Brownsville and Crown Heights neighborhoods of Brooklyn, they made a name for themselves by dressing head-to-toe in expensive Polo Ralph Lauren or "Lo." clothing. What started as an informal gang uniform organized around clean designs and bright colors, became a devotion to a lifestyle brand, and eventually created an association between the streets and luxury that would fundamentally change the fashion industry. Lo-Life: An American Classic documents the personal collections of exclusive archival vintage photographs amassed by the crew and interviews with original members, presenting the first comprehensive oral history of this notorious New York collective.