The Philadelphia 76ers announced today the next installment of 76ers Crossover. The team has joined forces with Philadelphia’s Lapstone & Hammer to launch a limited-run capsule exclusively available beginning on Saturday, August 1at 10am EST. Merchandise proceeds will support Urban Affairs Coalition, a local organization that unites government, business, neighborhoods, and individual initiative to improve the quality of life in the region, build wealth in urban communities and solve emerging issues.
“The 76ers Crossover was designed to celebrate what makes the city of Philadelphia unique with a focus on art, fashion, food and culture,” said Philadelphia 76ers Chief Marketing Office Katie O’Reilly. “We are thrilled to launch the next phase of our Crossover with this one-of-a-kind capsule to create unique merchandise for our fans to enjoy as we celebrate the return of basketball.”
The capsule will include unique designs from streetwear brands including Eric Emanuel, Arena x New Era, Needles, New York Sunshine, Everest Isles, LQQK Studios and Blackstock & Weber. The merchandise will be available for fans to purchase exclusively on Lapstone & Hammer’s website beginning on August 1 at 10am, the day the 76ers play their first regular-season NBA game since the season was postponed due to COVID-19 in March.
“As we evaluated potential collaborators, Lapstone & Hammer’s position and energy within the Philadelphia market made them the ideal brand to showcase Philadelphia’s vibrant fashion scene along with Red Bull,” said 76ers Vice President of Business Development Desron Dorset. “It is an honor to collaborate with these talented designers, and important that we are able to dedicate proceeds to improve our local communities.”
Lapstone & Hammer is a premier lifestyle brand specializing in contemporary menswear and premium sportswear with an emphasis on artistry, innovation and craftsmanship. The Lapstone concept is rooted not only in the goods they sell, but a complete aesthetic that is exemplified by supporting and collaborating with creators of all kinds to translate the passion they have for their crafts to the world at large.
76ers Crossover Capsule Preview:
