1017 ALYX 9SM, the innovative luxury streetwear label founded by Matthew Williams in 2015, is built on the concept of high quality materials mixed with subversive culture. Based in New York City and produced in Italy, ALYX combines Matthew's influences from his upbringing in California and his interest in different subcultures with his commitment to detail, innovation and desire to push new ideas forward. The brand's name combines Williams' birthday (October 17), with the name of his eldest daughter (Alyx: pronounced ah-LEEKS) and the address of his first studio in New York (9 St. Mark's Place), underscoring the personal nature of this project.
Matthew Williams has been at the forefront of pop culture and fashion for the last decade, serving as creative director for Lady Gaga, art director for Kanye West and founding the super-hyped design collective #BEEN #TRILL with Virgil Abloh and Heron Preston before starting ALYX. The brand was almost instantly a success, initially producing only women's collections before debuting their first men's styles in 2017. Their mix of slimline tailoring, lux fabrics, industrial design aesthetic and aggressively elegant accessories like metal rollercoaster buckles and military-inspired chest rigs shot to the top of the fashion scene with high profile co-signs by Kanye West, Bella and Gigi Hadid, Travis Scott and many others.
The ALYX SS19 collection includes their now iconic chest rigs alongside tees, hoodies, denim, hats, a range of bags and belts adorned with their signature rollercoaster buckles, and a collaborative capsule with Nike of hand dyed Sponge Camo tees and hats. The comprehensive ready-to-wear clothing and accessories collection harnesses inspirations from his California youth and global urban subcultures, fused with Williams’ experience within the entertainment industry to inform a unique insider perspective. We are so excited to welcome 1017 ALYX 9SM to Lapstone & Hammer.
Photos by Evan Kaucher