Lapstone & Hammer is celebrating 10 years in business with the release of the LAPSTONE For ASICS GEL-1130 “10 YEAR” - an exclusive colorway that drops Saturday, September 20th, at 10:00am, and will only be available at Lapstone via the brand’s 1106 Chestnut St. location in Philadelphia, and online at lapstoneandhammer.com. Releasing alongside the shoe will be an apparel capsule featuring custom “10 YEAR” kits and hats produced by fellow Philly brands Icarus Football and Mitchell & Ness. A 10th Anniversary party will take place at the shop on Friday night, September 19th, with drinks, DJs and early access to the “10 YEAR” shoe and apparel collection.
To kick off our Ten Year anniversary celebration, we’re thrilled to present the LAPSTONE for ASICS GEL-1130 “10 YEAR”. For this Lapstone exclusive release we are honored to be partnering with ASICS, a brand that has been absolutely instrumental to our success over the past decade. We opened our doors during the heyday of the GEL LYTE series, and now we are at the forefront of the current ASICS Sportstyle revolution. Everyone in Philly knows when you want ASICS, you gotta go to Lapstone.
“The GEL-1130 is an extremely important silhouette for us, as it’s not only one of our best-selling ASICS models, but also one of our best-selling styles from any brand over the past two years,” Lapstone founder Brian Nadav stated. “It’s the perfect choice to represent Lapstone’s ten years of success and evolution. When ASICS showed us the potential colorways for our exclusive release, this one immediately jumped out at us. The mix of cream-colored mesh with hits of metallic silver and gold, and black leather overlays is a nearly perfect reflection of the Lapstone shop aesthetic, instantly bringing to mind our marble floors, brass fixtures, and leather couches. We could not be more grateful to the ASICS team, especially Colin Kinzie, Marc Marquez and Lilian Chevalier, for joining our 10 Year celebration and being such an amazing brand and amazing people to work with.”
For our “10 YEAR” apparel capsule, we partnered with Icarus Football, a Philadelphia-based designer and manufacturer of custom soccer uniforms, to create two special edition kits: an all-black short sleeve jersey and shorts kit and a custom camo long sleeve jersey and shorts kit, both featuring our new “10 Year” laurel wreath logo. We tapped the legendary Mitchell & Ness, with whom we partnered on some of our very first collaborations, to produce two matching unstructured ‘dad’ hats in black and camo, as well as a black 5-panel snapback, all marked with the “10 Year” logo embroidery as well.
The LAPSTONE For ASICS GEL-1130 “10 YEAR” campaign features the “One Way Crew,” a group of young Philadelphia bike riders sporting the shoes and kits. The imagery is full of kinetic energy, showcasing the riders’ skill and their embodiment of the ASICS Sportstyle ethos of “Move Your Body, Move Your Mind.”
Brian Nadav also wanted to offer his gratitude and reflection on this momentous occasion:
A sincere & heartfelt THANK YOU to each and every person that has supported us over the last decade. We absolutely wouldn't be here without you!
Special thanks to the LAPSTONE TEAM that works day in and day out with endless energy, creativity and dedication. Our mission is strengthened by our community and always continues to evolve in this ever-changing market. One thing that remains constant is THE LOVE. Through the ups and downs, wins and losses, we have persevered with grit, determination and love. While we honor the past, we look forward to the future with gratitude and appreciation for the opportunities and possibilities ahead. The old saying goes "The reward for a job well done is more work," and after 10 YEARS we are truly blessed to have so much work left to do!
And last but not least, what is a birthday without a party? So come celebrate 10 years of Lapstone & Hammer with us on Friday, September 19th, from 7:00-10:00pm at the shop. Enjoy drinks and refreshments from 13th Street Cocktails, a live DJ set by FROSTY, early access to the “10 Year” collection, and maybe even some special surprises. RSVP at this link if you plan on coming!
Art Direction: Evan Kaucher
Photography: Evan Kaucher
Cinematography: Christian Creswick & Saeed Ferguson
Graphic Design: Na’im Kiah-Cook
