Summer in Philly usually brings to mind three things: Phillies games, crushing humidity and water ice. For local skateboard legend Jimmy Gorecki, those feelings have never left him, no matter where life takes him. Now Jimmy is making his childhood summer dreams come true with his latest project: Lapstone Presents Jimmy G's Water Ice - powered by Saucony. This capsule celebrating the joys of summer, releasing on Friday, July 3rd @ 10:00am, features the exclusive early launch of two new colorways of Saucony's Progrid Omni 9, a Jimmy G's Water Ice tee featuring a custom design by master tattoo artist B.J. Betts, and a set of 6 Lapstone x New Era "Water Ice" hand-dyed MLB hats. Read on for more info...
This capsule exudes summer vibes by design, and it all starts with the two new colorways of the Saucony Progrid Omni 9: "Vizi Red/Multi" & "Mint/Multi". Lapstone is thrilled to have exclusive early launch of these new editions of the 2010 icon. Bursting in vivid shades of watermelon red, mint green, blue razz, volt, yellow, and orange across the mesh and leather uppers of both shoes, they look like a freezer full of flavors waiting to be scooped. That's why Jimmy chose Via Veneto in is hometown of Norristown, PA for the photo shoot, shot by esteemed skate photographer Chris Mulhern, as they're the originators of Via Veneto Italian Ice - one of best you'll ever taste for since 1976!
JSP turns into JWI as Jimmy trades in his sweats for his own water ice shop, courtesy of a custom designed logo from B.J. Betts. Printed on the front of a 100% cotton Standard Issue crewneck tee in black and white, B.J. evokes the look and feel of classic hand-painted signs that graced the storefronts of the shops our parents took us to.
For our contribution to the collection there was really only one choice: bringing back the hand dyed LH x New Era "Midsummer Classic" MLB Hat, this time in a fresh “Water Ice” palette. Featuring the Yankees, Mets, Dodgers, two different Phillles logos, and our LH interlock logo; the mix of the hand-dyed Water Ice colors compliments both Omni 9's, and instantly brings to mind the feeling of eating a water ice at the ballgame as a kid.
To kick off the release of the ultimate chill out summer capsule, Lapstone will be throwing a little party at the shop on Friday, 7/3 from 5:00pm - 7:00pm featuring DJ Big Ant rocking the decks and complimentary drinks by 13th Street Cocktails.
As always we'll let our man Jimmy have the last word:
"I know for most it's Italian Ice, but for me it's water ice. I'm sure Dom who founded Via Veneto would not agree with me. Water Ice is too hyper local. That's the point behind Italian ice. It has a different meaning to everyone. Different neighborhoods. Different store fronts. Some a pizza shop like Via's. Others a walk up window you can get a pretzel with it. We all understand the significance its played in our lives on hot, humid summer days. Thats what the Jimmy G Water Ice collection entails. Flavors tie back to the Omni 9 colorways. The Lapstone tie-dye swirl on the New Era hats are like when you mix and match the different flavors. And B.J. Betts' incredible artwork on the tee is reminiscent of the shop you first visited as a little one."
Lapstone Presents Jimmy G's Water Ice - powered by Saucony will be available on Friday, July 3rd @ 10:00am exclusively in-store and online at lapstoneandhammer.com.
Photos & video by Chris Mulhern @cmulhern
