If you google "California Cool," it's described as "laid back, comfortable, rustic, eclectic, minimal, bohemian". But all that is irrelevant now, because Paly Hollywood has completely redefined the concept of California cool. Born from the minds of Oscar-nominated actor/writer/director James Franco and designer Kyle Lindgren, the brand blends raw storytelling with artful distressing, cinematic nostalgia, and punk rebellion. Each piece feels like a scene from a forgotten film — worn, lived-in, and impossible to ignore.
We are so excited to be welcomed as an official stockist for Paly! Since their founding in 2020, Paly has carved out a niche in the fashion world with a truly unique aesthetic and artistic sensibility that is all their own. Each piece is produced in limited quantities that are all hand-painted and personally worked-on by the creators. Shop our selection from Paly's Fall 2025 collection here.
