PICK YOUR POISON - AN ONLINE GAME OF CHANCE
Since we started doing our own in-house projects, Lapstone & Hammer has not been shy about experimenting with dyes. From our Indigo Dip Dye collection to Coral Reef and MUD DYE, we have continued to push the envelope in our design choices. Our latest creation is a natural evolution of this process, leading us to our most diverse dye project to date: Pick Your Poison.
Pick Your Poison is inspired by the innate desire for individual expression. This collection encompasses a brilliant array of combinations across the entire color spectrum, producing hues that are at once familiar and other worldly. These pieces were made using a small batch, hand dyeing technique that creates a completely unique pattern on each garment with the intention that no two are alike.
Pick Your Poison will release in-store and online on Saturday, February 16th at 12 Noon EST. The collection will be available in-store at 1106 Chestnut St. in Philadelphia on a first come, first served basis. For our online customers we have devised an innovative release style that creates a game-like experience:
Customers will have 24 hours to view the entire collection of unique, one-of-a-kind designs before racing to enter for their chosen product type (hoodie, pants, hat) and size. The lucky few who get to own pieces from this collection (limited to 500 numbered units) will only find out which exact piece they "won" when their package is delivered. We encourage everyone to share their unique "moment of truth" unboxing experience with our community of followers, customers and friends.
RULES OF THE GAME:
1. THE REVEAL: The Gallery of Products will go live Friday 2/15 at Noon EST. You will have 24 hours to view the entire online collection.
2. GAME ON: The collection will release 2/16 at Noon EST order links will go live across all platforms (Website, IG Twitter)
3. CHOOSE WISELY: Fill out form for desired product and size. Limit one entry per product type. If chosen, you will receive a secured link to checkout.
4. ACT QUICKLY: This is a race to the finish. All orders are processed on a first come first served basis. Your product is not secure until you complete the checkout process.
VICTORY LAP: We will be sharing your reactions and unboxing posts, use #LAPSTONEPYP
Good luck and have fun!
Photos by Evan Kaucher