Nike is a vehicle for innovation as mush as it is a sportswear brand. No one has shaped the worlds of design, performance, advertising, fashion and the relationship between an athlete and their gear more than Nike has over the past 50 years. But global domination does not happen overnight, it takes a massive amount of trial and error to achieve that kind of success. With the creation of their new sub-label, N.354, Nike is paying tribute to their legacy of experimentation by using their vast archive of prototypes to spark the creation of new and exciting silhouettes.
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